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The Ferrari Book Passion for Design


Success is not founded on miracles, but is almost always the outcome of a clear concept—the pinnacle of an ambitious, even stridently innovative idea. However, the aura of Ferrari does indeed get close to something miraculous. What lies behind this phenomenon? What is the source of fascination for a brand whose creative designs are internationally recognized and enthusiastically received? Firstly, the miracle of Ferrari, even today—70 years after the company was founded—is still largely explained only because of the personality of Il Commendatore, Enzo Ferrari.

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